This dial features 10 baguette-cut, rainbow-coloured sapphires. Diamonds, sapphires, rubies, emeralds – the noblest and most precious stones are selected to grace Rolex timepieces. The brand has in-house expertise and equipment enabling it to bejewel any model in its catalogue. Experienced gemmologists first select gemstones of the highest quality. For this, they can rely on their own seasoned judgement as well as state-of-the-art analysis equipment. The stones are then entrusted to the gem-setters, who skilfully place each precious stone onto the watch by hand, one by one, assuring precision to within hundredths of a millimetre. Such stringent tolerances guarantee that each stone shines with optimal brilliance and is perfectly aligned with those around it. These time-honoured gestures, which may be repeated many hundreds of times, ensure that each gem-set watch produced by Rolex sparkles with exceptional intensity and reflects the standard of excellence required by the brand.
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
18 kt Everose gold
To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 kt pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 kt Everose is used on all Rolex Oyster models in pink gold.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity. Therefore, the availability of certain models may be limited. New Rolex watches are exclu-sively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers. La Campanina Capri is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.
The Day-Date has always epitomized prestige and innovation. Exclusively made from precious metals, it was the first calendar wristwatch to indicate, in addition to the date, the day of the week spelt out in full in a window on the dial. Rolex is releasing the Oyster Perpetual Day-Date 40 in 950 platinum – easily recognizable thanks to its ice-blue dial – with a fluted bezel for the first time. A cornerstone of Rolex’s aesthetic heritage, this striking component, which is found only on some Classic models in the Oyster Perpetual collection and until now has only been made in 18 kt gold, now exists in the most prestigious metal available.